
How I fell in love with my e Foil
Who would have thought that I as a surfer would actually really like the sport of eFoiling? I most certainly did not. However, the feeling of flying above water on an e Foil is truly amazing. Also, it’s super easy to learn!
E Foil business
It all started when my now business partner Jochem asked me if I wanted to help him set up his efoil business. He was going to buy efoils and needed a partner in crime. I had entrepreneurial experience, have been doing sales pretty much my whole working life and last but least love surfing and foiling. A match made in heaven? For sure!

First time on an e Foil
The first time I tried a Flying Fish e Foil was at the HISWA watersport fair in Amsterdam where I was to do a demonstration to the public. I however had never tried it before so I have to admit I was a little bit nervous. But as soon as I got in the water and on the board and I hit the gas, I was surfing!
Endless surfing
Learning to surf on a regular surfboard requires years of practice and even then the sport remains super difficult and fickle and rides are short. When you’re on an e Foil however, you can keep going forever – or at least as long as your battery lasts 😉 and the feeling is similar to snowboarding through the deepest powder – or to.. flying. It really is the best feeling in the world. After feeling it the first time I just wanted more and more. And that’s when I fell in love with this beautiful new sport of eFoiling 🙂

Martijn van Hoek
Partner @ Flying Fish & eFoil Enthusiast